Build Your Executive Skills: Media Interviews and Stakeholder Communications

  • April 09, 2019

After meeting new faces from co-hosts HBA and Biocom LA, work on building your executive skills in media and stakeholder communications at this interactive program. Creating and articulating purpose-driven, compelling messages are critical leadership competencies, no matter if you are communicating with reporters, HCPs, investors, regulators, payers, employees, or patients. Learn how to convey powerful takeaways to every stakeholder.

At the event, communications gurus and a veteran healthcare reporter will share what it takes to prepare for and participate in an effective media interview, including during a crisis. Moderated by Syneos Health PR, we will cover what a reporter wants from an interview, how to develop and deliver key messages, and how to bridge when asked difficult questions. Attendees will then join small group Communications Training Workshops to hone their skills and get advice from our broader group of experts with experience communicating with all stakeholders.

Agenda
5:00 PM – 6;00 PM    Networking with HBA and Biocom participants
6:00 PM – 6:30 PM    HBA and Biocom remarks and panel introductions
6:30 PM – 7:30 PM    Panel educational forum
7:30 PM – 8:30 PM    Communications training workshops

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 25 April 2019
Onsite (walk-in) registration: Is allowed

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